Moving Through the California Senate
California lawmakers want to ban your discounts.
AB 2564 is advancing in the California Senate. It would eliminate the personalized coupons, loyalty rewards, and targeted deals families count on to keep costs down — at a time we can least afford it. Tell your state senator to vote no.
Protect Our DiscountsCalifornia is advancing a bill that will make everyday shopping more expensive
California AB 2564 is moving through the state Senate. It would restrict how retailers use algorithms to offer personalized pricing. That’s the same technology behind the coupons in your grocery app, the loyalty programs that make groceries more affordable, and the targeted deals in your inbox.
Supporters say it’s about fairness. But in practice, this legislation is so broad that it would eliminate the very tools that help families save money on everyday purchases — at a time when they can least afford it.
The bill is still moving through the legislature — which means lawmakers can still stop it.
What’s at risk
Personalized Coupons
The digital coupons tailored to what you actually buy — gone. No more savings matched to your shopping habits, and fewer savings overall.
Loyalty Rewards
Points programs, and the personalized rewards you’ve earned through repeat purchases — all at risk.
Everyday Savings
Targeted deals, and the personalized discounts that help stretch every dollar — threatened.
Rising costs hurt everyone. California lawmakers could make it worse. Tell your state senator to vote no.
Tell your state senator: protect our discounts.
AB 2564 is moving through the California Senate. Send a message and urge your state senator to vote no before it becomes law.